AN EXAMPLE OF OUR LOGO PROCESS
Below, we present an example of our logo designing process as it unfolds from raw sketches to the final logo. Space limitations compel us to show only a small excerpt of the suggestions we provide. Please keep in mind that we provide many more suggestions while working on an actual design project.
(Show minimum logo in a lot of variations in the different steps in the process: draft, coloured version, etc.) (Show also primary and secondary versions of the logo)
LOGO PACKAGE FROM 450 GBP
Our prices for designing logos are fixed standard prices. They include all the expenses for discussions, designs, corrections, etc. You will always know the exact cost of the finished logo right at the start of the project. We continue working on your logo until you are completely satisfied, without charging anything extra.
When you buy a logo from us, you always own all rights to the logo. Besides receiving the finished logo in multiple formats, you will also receive a version of the logo in the Adobe Illustrator file. This is the file type in which the logo has been designed. This means that you can always update the logo in the future. You are free to do the updating in-house, hire another (external) company, or re-engage us.
We begin the work on your logo with a 15 to 30 minutes online interview. During the interview, we learn about your brand, company, target audience, the message the logo needs to communicate, the colours and style you prefer, other logos you like, etc. After that, we start creating multiple designs for your logo. The purpose is to create variety and give you a broad spectrum of options. We ask you to choose a design and offer suggestions. Based on your feedback, we will change the design and give you another set of options. This process continues iteratively until you have narrowed down on one specific design and do not want any more changes.
Primary and secondary logo
Some of our logo packages include secondary logos. This feature of our services may need an explanation.
A primary logo is your main logo. This is the logo you will be using most often. But in some situations, your primary logo may not fit or feel right. In these situations, you can use the secondary logo. A secondary logo is a variation on your primary logo.
A secondary logo can be a stacked version, a horizontal version, an oblong version, a vertical version (high version), a round version, a square version, etc., of your primary logo. When you buy a logo package containing one or more secondary logos, you get to decide which variations of the primary logo you want (vertical, horizontal, round, squared, etc.).
Logo package 1
What is included?
- One primary logo. The logo will be delivered in six formats.
- We begin with eight different suggestions for your logo at the start of the process (after the interview).
- Logo guide.
Price
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450 GBP
Delivery time
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Between 2 to 6 days (depending on how fast you can give us feedback).
Step 1
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Based on the interview, we prepare eight different designs so as to give you concrete suggestions. You choose the design you like the best. At the same time, you come forth with comments and corrections to your chosen design.
Step 2
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Based on your feedback in step one, we prepare four new presentations. You tell us which design you like the best. You provide comments and corrections.
Step 3
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Based on your feedback in step two, we prepare two new presentations. You tell us which of these two designs you like the best. You provide comments and corrections.
Step 4
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Based on your feedback in step three, we prepare the final design. You give us feedback on the final design. We keep updating this final design until you are satisfied. Only after you communicate complete satisfaction do we hand over the final logo (the primary logo).
Step 5
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We send you all the files that are included in this package.
Files you will receive
- One primary logo in colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Logo guide with definitions of colours and fonts for use on the web, digital platforms, printing, etc.
Logo package 2
What is included?
- One primary logo in four different colour versions. Each version will be delivered in six formats.
- Two secondary logos based on your choice. Each logo will be delivered in four different colour versions. Each version will be delivered in six formats.
- We provide 15 different design suggestions for your logo at the start of the process (after the interview).
- Logo guide.
Price
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620 GBP
Delivery time
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Between 3 to 8 days (depending on how fast you can give us feedback).
Step 1
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Based on the interview, we prepare 15 different designs so as to give you concrete suggestions. You choose the design you like the best. At the same time, you come forth with comments and corrections to your chosen design.
Step 2
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Based on your feedback in step one, we prepare eight new presentations. You tell us which design you like the best. You provide comments and corrections.
Step 3
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Based on your feedback in step two, we prepare three new presentations. You tell us which of these three designs you like the best. You provide comments and corrections.
Step 4
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Based on your feedback in step three, we prepare the final design. You give us feedback on the final design. We keep updating this final design until you are satisfied. Only after you express complete satisfaction do we hand over the final logo (the primary logo).
Step 5
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We make two secondary logos based on your primary logo and wishes. You give us feedback on the design. We keep updating these secondary logo designs until you are satisfied. When the process is complete, you have two finished secondary logos.
Step 6
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We send you all the files that are included in this package.
Files you will receive
- One primary logo in colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in inverse colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in white in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in black in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Two secondary logos in colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Two secondary logos in inverse colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Two secondary logos in white in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Two secondary logos in black in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Logo guide with definitions of colours and fonts for use on the web, digital platforms, printing, etc.
Logo package 3
What is included?
- One primary logo in four different colour versions. Each version will be delivered in six formats.
- Five secondary logos based on your choice. Each logo will be delivered in four different colour versions. Each version will be delivered in six formats.
- We will provide 25 different design suggestions for your logo at the start of the process (after the interview).
- Logo guide.
Price
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1,000 GBP
Delivery time
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Between 4 to 10 days (depending on how fast you can give us feedback).
Step 1
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Based on the interview, we prepare 25 different designs so as to give you concrete suggestions. You choose the design you like the best. At the same time, you come forth with comments and corrections to your chosen design.
Step 2
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Based on your feedback in step one, we prepare 12 new presentations. You tell us which design you like the best. You provide comments and corrections.
Step 3
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Based on your feedback in step two, we prepare three new presentations. You tell us which of these three designs you like the best. You provide comments and corrections.
Step 4
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Based on your feedback in step three, we prepare the final design. You give us feedback on the final design. We keep updating this final design until you are satisfied. Only after you express complete satisfaction do we hand over the final logo (the primary logo).
Step 5
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We make five secondary logos based on your primary logo and wishes. You give us feedback on the design. We keep updating these secondary logo designs until you are satisfied. When the process is complete, you have five finished secondary logos.
Step 6
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We send you all the files that are included in this package.
Files you will receive
- One primary logo in colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in inverse colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in white in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- One primary logo in black in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Five secondary logos in colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Five secondary logos in inverse colour in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Five secondary logos in white in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Five secondary logos in black in the following formats: AI, EPS, SVG, JPG, PNG, and PDF.
- Logo guide with definitions of colours and fonts for use on the web, digital platforms, printing, etc.
Customised logo package
Price
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Request a quote
Description
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You may need a logo package that is different from the standard packages enumerated above: your requirement can be for a package that has fewer or more designs at the beginning of the process, you may want fewer or more secondary logos than listed in any of the packages, you may need an express delivery, you may require file formats other than those listed here, etc. Whatever the case, we can easily accommodate your specific needs. Please contact us so that we may understand your specific requirements. Once we have the information we need, we will customise your logo package and give you a fixed price, just as we do for the standard packages.
Formats
We provide the same logo in many different file formats. Different purposes require different file formats. A file format that is a good choice for a website may not be that suitable for printing the same logo on a piece of cloth. Some file types are suitable if the requirement is a small file size, while others with a big size may be required to ensure high quality with rich colours. You may need a logo that can provide a transparent background, or you may have multiple uses for your logo and may be unwilling to compromise on quality in any instance. No single file format cannot meet all these demands, many of which can conflict with each other. Different file formats do different things in different ways, which is why you need all of them.
Below you can read about the six standard formats in which we always deliver your logo. If you want your logo in other formats, it can most likely be done. Please get in touch with us to know if we can deliver in the format you want.
JPG (Joint Photographic Experts Group)
Despite their small size, JPG or JPEG files are the perfect option for maintaining true tone colours. This file type is one of the most used file types on the web, for social media posts, profile images, etc. However, JPEG files compromise on quality and do not provide transparent backgrounds.
PNG (Portable Network Graphics)
PNG files support transparency. This makes them a good choice for websites and social media graphics when you need transparent backgrounds. With PNG, the user has the freedom to add any background colour or image. In addition, when a PNG file is resized, the image quality does not degrade. However, files in this format are heavy.
AI (Adobe Illustrator, original file)
The original logo is created in the Adobe Illustrator (AI) format. The AI file format is vector based. Hence, an image created in this format can be scaled to any size without losing quality. This file type is an essential file type for designers because it allows them to create high-quality logos, and it also gives them a good editing option for the future. All other reproductions of the logo in other file formats are based on the AI file.
EPS (Encapsulated PostScript)
An EPS file, like the AI file, can also be a vector-based file. It is, therefore, a good choice for editing and scaling a logo without losing quality.
SVG (Scalable Vector Graphic)
SVG is considered to be an all-rounder and is popular among designers. It supports transparency, permits editing, and enables distortion-free resizing. SVG is typically used for designing small icons. This file type is suitable for websites because of its ability to maintain quality, whatever the size. Unfortunately, SVG is not suitable for printing.
PDF (Portable Document Format)
PDF files can be easily viewed on the internet. The viewer does not need to download and install any advanced software to view them. Thus, they are an excellent option for sharing logos. For most uses, PDF files also maintain higher quality standards compared to other formats.
LOWER PRICES THAN OTHER AGENCIES
Our prices are significantly lower than many other UK agencies that create logos. In our experience, our prices are also lower than many agencies in Eastern Europe (Poland, Romania, Belarus, Lithuania, etc.) that make logos. This is, of course, without compromising on quality. You may be wondering how we can create high-quality logos, in a short time, at such low prices. The answer lies in The Tiblo Model.
Anders Tidemand
CEO and Partner
Anders@Tiblo.com
If you are looking for high-quality work, low prices, and a fast delivery time for your logo project, we can help. No project is too big or too small for us.
My team and I would love to have a short, non-committal, online or phone meeting with you (it usually takes 5 to 20 minutes). During the conversation, we will get an understanding of the logo you want, and you can ask us questions if you wish. We can also provide you with an exact delivery date at the meeting. The meeting is 100% non-binding, and you are not obliged to buy anything from Tiblo. If you decide to let us create your logo, we can start the work immediately after the meeting.
We can have the conversation when it suits you during our regular working hours (Monday to Friday: 08:00 am to 06:00 pm). If you want a meeting immediately, we can, in most cases, do it within the next three hours.
READ MORE ABOUT OUR LOGOS AND GRAPHIC DESIGNS
A logo expresses the uniqueness of a brand. Each logo that we create is custom-made from scratch. Our long, iterative design process precludes the use of any existing templates. If you are interested in understanding our customer-centric design processes or learning about the technologies we use, please click on the button below.
